Since my face has been capable of sprouting hair, I've worn some form of facial hair: A thin goatee in high school, a donegal for a bit in college, that one unfortunate stint where I thought a biker mustache would work for me (it did not), and finally the full beard I've worn for the last few years.
Like a lot of guys, it wasn't until fairly recently that I even heard of beard oil. I picked up a bottle and loved it; great scents, and an end to the itch and dry skin that I had just accepted as a part of beard life. I didn't even think to check the ingredients until I had been using it a month, and when I did, I was blown away. The bottle I had paid $18 for contained nothing more than the olive oil I cooked my dinner in (and a bit of fragrance).
Naturally, that got me thinking that there must be a more effective blend. I had used jojoba oil on my skin before, and almond oil in my hair (the winters there got extremely dry), so I tried mixing those together. I researched other oils, and found meadowfoam seed oil to be very similar to jojoba oil, but it enhanced the entire blend as well as the fragrance. So with my three oils, I began trying different proportions until I got the best blend. And I realized that if this new blend worked infinitely better than the olive oil offered by the brand I had been using...it would probably work better for everyone else, too.
I set up my Etsy shop (which is still there today) in October of that year, branding my oils with my favorite theme: monsters. Classic monsters, like the ones played by Boris Karloff, Bela Lugosi, Lon Chaney Jr., or Peter Cushing (as Van Helsing). I thought this would appeal to a small niche, and I'd be able to make some supplemental income on Etsy. I was pleasantly surprised when, by Christmas, the oils were bringing in enough money to qualify as a full-time job.
I soon added a balm, mustache wax, and beard wash to my list of products, and am still constantly adding new scents to my ever-growing selection. I launched a website (which at the time just linked to listings on my Etsy shop) and started my social media pages to seek out like-minded beardsmen. And let me tell you, there are a lot of us out there.
Beard Monster is now used by thousands of fierce beardsmen across the world. It's carried in a growing number of shops in several countries. We are a darker breed of contrarians and outsiders. Our beards break the mold. We're not pretending to by old-fashioned gentlemen, because we're not. We're badasses. We're fierce. And that's awesome.
We started out in Georgia, in a suburb of Atlanta, and have since re-located to Washington. Our southern roots show through in a few places - most notably our Zombie Killer fragrance, which is scented with the best smells of our former home.
My name is Austin. I'm the guy that dreams up the fragrances, continuously perfects the recipes for our products, runs the website, and who you are probably talking to on social media. I generally make the beard oils and mustache waxes, and help with balms and washes. I'm originally from Georgia and have been a beardsman of some sort of another for about half my life.
Lori is my partner in every sense of the word. She makes balms and beard washes, and she ships your orders. There's also a better than good chance that you're talking to her when you e-mail us. She's from Florida originally, and we met in Georgia in 4th grade.
Thanks for reading.
Cruise on back to the shop.